# Single-purpose tools a knowledge business would otherwise pay for — pricing research

> Checked 2026-10-25. Prices in USD unless marked. "Monthly" = price per month on month-to-month billing;
> "Annual" = effective price per month when billed yearly. Figures come from each vendor's official
> pricing page (read by page fetch, and where the page renders prices by script, from the price data
> inside the page's HTML) unless marked otherwise.
>
> **Legend:** ⚠ = not read off the official page (third-party review, or derived from a discount % the
> official page states — the method is named each time). Never treat a ⚠ figure as quoted.
> "derived" = computed from an official price and an official "save X%" line, not displayed as a number.
>
> Scope: delivery-side single-purpose tools only (pages, webinars, booking, ticketing, video, social,
> link-in-bio, Meta ads tools). Email marketing, CRM, courses/communities and all-in-one suites are
> covered in other files in this folder.

---

## 1. Summary table

Entry = cheapest paid plan a small knowledge business could realistically use. "Typical" = the plan a
one-to-five-person business usually lands on (the vendor's "most popular" where stated).

| Group | Tool | Free plan | Entry plan (monthly / annual) | Typical plan (monthly / annual) | Key limit at typical plan |
|---|---|---|---|---|---|
| Pages | Leadpages | No (7-day trial) | Pro $29 / ~$23 ⚠derived | **Grow $99** (most popular) / ~$79 ⚠derived | unlimited pages, 4 sites |
| Pages | Unbounce | No (14-day trial) | Starter $29 / $22 | **Experiment $149** (most popular) / $112 | 30k visitors/mo |
| Pages | ClickFunnels | No (14-day trial) | Launch $97 / $81 | **Scale $197** (most popular) / $164 | 75k contacts, 5 users |
| Pages | Carrd | Yes | Pro Standard $19/yr (~$1.58/mo), annual only | Pro Plus $49/yr, annual only | 25 sites |
| Pages | Framer | Yes | Basic $15 ⚠ / $10 | Pro $45 ⚠ / $30 | 150 pages |
| Pages | Webflow | Yes (Starter) | Basic $25 / $15 | Premium (CMS) $39 / $25 | 50 GB bandwidth base |
| Pages | Wix | Yes | Light — annual only shown, $17.77 | Business ("Recommended") $39.77, annual | 100 GB storage |
| Pages | Squarespace | No (14-day trial) | Basic $19 / $12 | Core ("Recommended") $27 / $17 | 5% fee on digital/membership sales |
| Webinars | Zoom Webinars | Zoom Basic free (meetings, 40 min) | Webinars $89 / $66.67 | — | capacity of this price not stated on page ⚠ |
| Webinars | Zoom Events | — | $149 / $124.17 | — | up to 100,000 (top of range) |
| Webinars | WebinarJam | No ($1 14-day trial) | Starter $49 / $39 | **Basic $99** (most popular) / $79 | 500 attendees, 2 hosts, 2 h |
| Webinars | EverWebinar (automated) | No ($1 14-day trial) | $199 / $99 (two-year: $79) | same | attendee limit not stated |
| Webinars | Demio | No (14-day trial) | Starter $63 / $45 | Growth — / $117 per host | 150-attendee room base |
| Webinars | Livestorm | Yes ⚠ (limits per reviews) | Pro €2.50 per attendee credit (shown at 400 credits = €1,000/yr) | — | 3,000 live/event, 4 h |
| Webinars | WebinarGeek | No (14-day trial) | Premium — / €59 | — | 1,000 viewers |
| Webinars | ClickMeeting | 14-day free plan | Live ~$32 ⚠ (reviews) | Automated (most popular), 500 attendees €209 (2024 article) | 50–1,000 attendee tiers |
| Webinars | eWebinar (automated) | No (14-day trial) | Level 1 $99 / ~$84 ($1,010/yr) | Level 2 $199 / ~$169 | 1 → 5 active webinars |
| Webinars | StreamYard | Yes | Essential $18.99 / $14.99 | **Core $44.99** (most popular) / $35.99 | 3 destinations |
| Webinars | Riverside | Yes | Pro $29 / $24 | Webinar $99 / $79 | 100 webinar registrants ⚠ (staging page) |
| Booking | Calendly | Yes (1 event type) | Standard $12 / $10 | Teams $20 / $16 ("Popular plan") | per seat |
| Booking | Acuity | No (7-day trial) | Starter $20 / $16 | Standard $34 / $27 | up to 6 calendars |
| Booking | Cal.com | Yes (1 user) | Teams — / $12 per user | — | monthly price not shown |
| Booking | SimplyBook.me | Yes (50 bookings) | Basic €13.9 / €11.9 | **Premium €59.9** (most popular) / €49.9 | 2,000 bookings, 30 providers |
| Booking | Fresha | No ⚠ | Independent $19.95 ⚠ | Team $14.95 per team member ⚠ | + 20% new-client marketplace fee ⚠ |
| Ticketing | Eventbrite | Free events free | 3.7% + $1.79 per paid ticket + 2.9% processing per order | Pro (email) from $15/mo | — |
| Ticketing | Tito | Free events free | 3% per paid ticket (cap €25), no subscription; Stripe fees extra | — | — |
| Ticketing | Luma | Yes — 5% platform fee on paid tickets | Luma Plus — / $59 (0% fee) | — | Stripe fees extra on both |
| Video | Vimeo | Yes (25 videos total) | Starter $20 / $12 | Standard $41 / $25 | 120 videos/seat/yr |
| Video | Wistia | Yes (25 GB) | Business — / $79 | Business + Signals — / $329 | 250 GB, 1 TB bandwidth |
| Video | Bunny Stream | No ($1/mo minimum, 14-day trial) | usage: storage from $0.01/GB, delivery from $0.005/GB, encoding free | ~$4.50/mo for 300 GB stored + 50 GB/mo (vendor calculator) | — |
| Social | Buffer | Yes (3 channels) | Essentials $5 per channel ⚠ (see notes) / $5 | Team $10 per channel / $10 | per channel |
| Social | Later | ⚠ (reviews say yes) | Starter $25 ⚠derived / $18.75 | **Growth $50** ⚠derived (most popular) / $37.50 | 2 social sets, 2 users |
| Social | Hootsuite | No (14-day trial) | Standard $99 (billing period not stated) | Professional $199 (most popular) | per user |
| Link-in-bio | Linktree | Yes | Starter $9 / $7 | Pro $17 / $14 | 0% seller fees on Pro |
| Meta ads | AdEspresso | No (14-day trial) | Starter $49 (≤$1,000 ad spend/mo) | Plus $99 (unlimited spend) | no annual price shown |
| Meta ads | Madgicx | No (7-day trial) | price shown only inside the app; ~$55–$99 ⚠ | + Tracking Pro $49 | priced by ad-spend bracket |
| Meta ads | Bïrch (ex-Revealbot) | No (14-day trial) | Essential $49 (≤$10K spend) ⚠ label unclear | Pro $99 (most popular) | annual −20% |

---

## 2. Details by group

### 2.1 Funnel & landing page builders

**Leadpages** (leadpages.com/pricing). Annual billing "saves 20%"; the page shows no annual dollar figures,
so annual prices below are derived (price × 0.8) ⚠. 7-day free trial, card required. No free plan.

| Plan | Monthly | Annual (derived ⚠) | Limits |
|---|---|---|---|
| Pro | $29 | ~$23.20 | 25 pages, 1 site, 1 custom domain, 1 seat |
| Business | $49 | ~$39.20 | 50 pages, 2 sites, 2 domains |
| **Grow — Most Popular** | $99 | ~$79.20 (third-party reviews also say $79 ⚠) | unlimited pages, 4 sites, 4 domains, A/B tests |
| Optimize | $199 | ~$159.20 | 6 sites, 3 seats |
| Enterprise | custom | custom | — |

No traffic caps on any plan. The FAQ mentions a "Scale" plan at $399/mo with no plan card ⚠.

**Unbounce** (unbounce.com/pricing). 14-day free trial, no card. No free plan. Unlimited conversions.

| Plan | Monthly | Annual | Visitors/mo | Pages | Domains | Users |
|---|---|---|---|---|---|---|
| Starter | $29 | $22 | 500 | 5 | 1 | 1 |
| Build | $99 | $74 | 20k | unlimited | 1 | 1 |
| **Experiment — Most Popular** | $149 | $112 | 30k | unlimited | 2 | 3 |
| Optimize | $249 | $187 | 50k | unlimited | 3 | 5 |
| Concierge / Agency | talk to sales | — | 100k+ / 50k+ | — | — | — |

Note: the page's plan cards and toggle disagree on which figure is annual; the discounted figures
above are the toggle's annual values.

**ClickFunnels** (clickfunnels.com/pricing). 14-day trial, 30-day money-back. No free plan. Funnels,
pages and visitors unlimited on all plans ("limited time" for funnels). Includes email and courses —
it is more than a page builder; a funnel-only buyer still pays the full plan.

| Plan | Monthly | Annual | Contacts | Emails/mo | Users | Domains |
|---|---|---|---|---|---|---|
| Launch | $97 | $81 | 10K | 50K | 2 | 5 |
| **Scale — Most Popular** | $197 | $164 | 75K | 300K | 5 | unlimited |
| Optimize | $297 | $248 | 150K | 750K | 10 | unlimited |
| Dominate | — | $5,997/yr | 400K | 1.2M | 20 | unlimited |

**Carrd** (carrd.com/pro). Annual billing only. Free account exists (limits not listed on the Pro page);
Pro trial 7 days, no card.
Pro Lite $9/yr (3 sites, no custom domain) · Pro Standard $19/yr (10 sites, custom domain, forms) ·
Pro Plus $49/yr (25 sites, advanced forms); larger site counts up to $999/yr.

**Framer** (framer.com/pricing). Free plan ($0; Framer domain only, 1 GB bandwidth). The page shows
$10 (Basic: 30 pages, 50 GB bandwidth, 1,000 CMS items) and $30 (Pro: 150 pages, 100 GB, 2,500 CMS
items) and says prices follow the cycle chosen at checkout. Reviews (e.g. siter.io, read off Framer's
pages 2026-09-03) say these are the yearly rates and monthly billing is $15 / $45 ⚠. Extra editor $20/mo.
No "most popular" label.

**Webflow** (webflow.com/pricing; prices read from the page's price data). Site plans; "Yearly (save up
to 40%)".

| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Starter | free | free | webflow.io domain, 2 pages, 1 GB bandwidth, 50 form submissions |
| Basic | $25 | $15 | custom domain, 300 static pages, 10 GB bandwidth |
| Premium (CMS) | $39 | $25 | Webflow CMS, 50 GB+ bandwidth (add-ons) |
| Ecommerce Standard / Plus / Advanced | not captured | $29 / $74 / $212 | 2% / 0% fee on Standard / Plus |

**Wix** (wix.com/plans). Free plan ($0, no card). Only yearly-subscription prices are displayed
("Save 50%"); monthly-billing prices are not shown.
Light $17.77 (2 GB) · Core $29.77 (50 GB, basic eCommerce) · **Business $39.77 — "Recommended"**
(100 GB) · Business Elite $159.77 (unlimited). ⚠ The page also shows "$159/" for three plans, which looks
like a display error; per-month figures above are what the page labels "/mo".

**Squarespace** (squarespace.com/pricing). 14-day free trial, no card. Two figures per plan, read as
monthly / annual (not labelled on the page).

| Plan | Monthly | Annual | Store fee | Digital content & memberships fee |
|---|---|---|---|---|
| Basic | $19 | $12 | 2% | 7% |
| **Core — "Recommended"** | $27 | $17 | 0% | 5% |
| Advanced | $36 | $25 | 0% | 0% |

Relevant to knowledge businesses: Squarespace takes 5–7% of course/membership sales on the lower two plans.

### 2.2 Webinar tools

**Zoom** (zoom.us/pricing, zoom.us/pricing/webinar, zoom.us/pricing/events).
- Zoom Workplace: Basic (100 participants, 40 min — the page does not say "free" but it is the no-cost
  tier); Pro $16.99 monthly / $14.16 annual per user (100 participants, 30 h); Business $21.99 /
  $18.33 per user (300 participants).
- **Zoom Webinars: $89.00 monthly / $66.67 annual.** The page does not state the attendee capacity at
  that price nor map capacity to price ⚠. Third-party trackers report larger tiers costing far more
  (CostBench snapshot July 2026: range $83.33–$415.83/mo ⚠). Whether a Workplace licence is also
  required is not stated on the page ⚠.
- **Zoom Events: $149.00 monthly / $124.17 annual**; up to 100,000 attendees in the comparison table
  (top of range, not the entry plan's capacity ⚠). Zoom Sessions: no price shown.

**WebinarJam** (home.webinarjam.com/pricing). 14-day trial for $1.

| Plan | Monthly | Annual | Attendees | Hosts | Max session |
|---|---|---|---|---|---|
| Starter | $49 | $39 | 100 | 1 | 1 h |
| **Basic — Most Popular** | $99 | $79 | 500 | 2 | 2 h |
| Professional | $299 | $229 | 2,000 | 4 | 3 h |
| Enterprise | $499 | $379 | 5,000 | 6 | 4 h |

**EverWebinar** (everwebinar.com/pricing) — automated/evergreen webinars, single plan.
Month-to-month $199 · Annual $1,188 ($99/mo effective) · Two-year $1,896 ($79/mo effective) ·
14-day trial $1. Attendee limits not listed.

**Demio** (demio.com/pricing). 14-day free trial (20 attendees, 1 h). No free plan.
Starter $63 monthly / $45 annual (50-attendee room, 1 host, 3 h, no automated webinars) ·
Growth $117/host/mo annual (rooms 150 / 500 / 1,000 / 3,000; the base price is for 150; monthly price
blank on the page; automated webinars yes) · Premium $196/host/mo paid yearly ("Best Value").

**Livestorm** (livestorm.co/pricing). Attendee-credit model: **Pro €2.50 per attendee credit**, the
page's default selector showing 400 credits (one credit = one unique participant per session, live,
replay or on-demand, over 12 months). Up to 4 h/session, 3,000 live attendees/event, unlimited team
members. Enterprise custom (12 h). A 2026 guide reads the 400-credit entry as €1,000 / $1,200 per year ⚠.
Free tier limits differ between reviews ⚠. PricingSaaS logged the displayed Pro price changing
several times in spring 2026 ⚠.

**WebinarGeek** (webinargeek.com/pricing). Euro only. Premium €59/mo billed yearly (€99 struck
through), up to 1,000 viewers; monthly price not shown. Enterprise €349/mo, annual contract, up to 5,000.
14-day free trial.

**ClickMeeting** (clickmeeting.com/pricing). The official page loads prices by script and they could
not be read. Plans: Free (14-day trial plan, 25 attendees), Live, **Automated ("Most Popular")**,
Enterprise (up to 10,000). Attendee tiers 50 / 100 / 200 / 500 / 1,000.
- ClickMeeting's own knowledge-base article (last updated 2024-08-01, so possibly stale ⚠): 500
  attendees — Live €167/mo or €1,584/yr; Automated €209/mo or €1,980/yr. 1,000 attendees — Live
  €310/mo or €2,988/yr; Automated €355/mo or €3,420/yr.
- Entry tier per Capterra / Software Advice: Live from $32/mo, Automated from $48/mo ⚠.

**eWebinar** (ewebinar.com/pricing). Automated webinars. Annual saves 15%. 14-day trial.
Level 1 $99 monthly / $1,010 yr (1 active eWebinar, 1,000 registrants/mo) · Level 2 $199 / $2,030
(5, 3,000/mo) · Level 3 $299 / $3,050 (15, 5,000/mo) · Enterprise custom.

**StreamYard** (streamyard.com/pricing). Live-streaming studio, relevant for creators who stream to
social rather than run registration webinars.
Free (StreamYard logo, 6 on-screen) · Essential $18.99 / $14.99 (2 destinations) · **Core $44.99 /
$35.99 — most popular** (3 destinations, 10 on-screen) · Advanced $88.99 / $68.99 (8 destinations,
100 On-Air webinar viewers).

**Riverside** (riverside.com/pricing). ⚠ The page served was labelled a staging version.
Free · Pro $29 / $24 · Grow $39 / $34 ("Best Value") · Webinar $99 / $79 (up to 100 registrants) ·
Business contact sales (up to 10,000). The page's "billed annually" total for Webinar ($408) does not
match $79 × 12 ⚠.

### 2.3 Booking / scheduling

**Calendly** (calendly.com/pricing; prices read from the page's price data). Per seat.
Free (1 event type, 1 calendar) · Standard $12 monthly / $10 annual (unlimited event types, 6
calendars) · **Teams $20 / $16 — "Popular plan"** (round-robin) · Enterprise from $15k/yr (50-seat
minimum). Notetaker add-on $24 / $18.

**Acuity Scheduling** (acuityscheduling.com/signup.php). 7-day trial, no card. Annual saves 20%.
Starter $20 / $16 (1 calendar) · Standard $34 / $27 (6 calendars) · Premium $69 / $55 (36 calendars).
No "most popular" label.

**Cal.com** (cal.com/pricing). Free forever (1 user, unlimited event types). Teams $12/user/mo billed
annually ("save 25%"); Organizations $28/user/mo billed annually; monthly-billing prices not displayed
(derived from "save 25%": ~$16 and ~$37 ⚠derived). Enterprise custom.

**SimplyBook.me** (simplybook.me/en/pricing). Euro on the page.
Free €0 (50 bookings, 1 provider) · Basic €13.9 / €11.9 (100, 5) · Standard €29.9 / €24.9 (500, 15)
· **Premium €59.9 / €49.9 — "Most popular"** (2,000, 30) · Enterprise custom.

**Fresha** (salons/clinics). The official page served prices in GEL to our location (Team GEL 10.95 per
bookable team member/month, Independent GEL 15.95/month; free automated email/app notifications;
20 free texts/WhatsApp per member; one-time fee on brand-new marketplace clients, amount not stated).
USD figures from 2026 reviews ⚠: Independent $19.95/mo, Team $14.95 per team member/mo, new-client
marketplace fee 20% (min $6), US card processing ~2.19% + $0.20 and up. Payment-processing rates were
not on the official pricing page.

### 2.4 Event ticketing

**Eventbrite** (eventbrite.com/organizer/pricing). Free events: no fees. Paid tickets: **3.7% + $1.79
service fee per ticket + 2.9% payment processing per order**. Eventbrite Pro (email marketing to up to
10,000/day) from $15/mo. Fees can be passed to the buyer, but the buyer then pays them.
Worked example (our arithmetic): one $50 ticket → $1.85 + $1.79 + $1.45 = **$5.09 (10.2%)**.

**Tito** (ti.to/pricing). No subscription, no setup fee. **3% per paid ticket** (2.5% for
charity/community, by application), capped at €25 per ticket; free tickets free. Stripe fees extra
(US-style rate shown: 2.9% + 30¢). $50 ticket → $1.50 + $1.75 Stripe = $3.25 (6.5%).

**Luma** (luma.com/pricing). Free: unlimited events and guests, 500 invites/newsletters per week,
**5% platform fee on paid tickets**. **Luma Plus $59/mo billed annually ("Save 14%")**, 0% platform
fee, 5,000 sends/week; monthly-billed price not shown (~$69 derived ⚠). Stripe fee (typically 2.9% +
30¢) on top in both cases.

### 2.5 Video hosting

**Vimeo** (vimeo.com/pricing; prices read from the page's plan data). Per seat.

| Plan | Monthly | Annual | Videos | Notes |
|---|---|---|---|---|
| Free | $0 | $0 | 2/month, 25 total | 2 TB/mo bandwidth in Vimeo player |
| Starter | $20 | $12 | 60/seat/yr | embedding, password privacy |
| Standard | $41 | $25 | 120/seat/yr | branding, lead capture, CTAs |
| Advanced | $125 | $75 | 240/seat/yr | live events & webinars, Q&A/polls, simulive |
| Enterprise | custom | custom | — | — |

**Wistia** (wistia.com/pricing). Annual "save 20%"; only annual prices displayed.
Free $0 (25 GB, 200 GB bandwidth, 1 user, Wistia branding) · Business $79/mo billed annually (250 GB+,
1 TB bandwidth, 3 users, +$25/user; monthly ~$99 derived ⚠) · Business + Signals $329/mo billed
annually ("Best for marketing") · Enterprise custom. FAQ: "Most teams start on Business."

**Bunny Stream** (bunny.net/pricing/stream). Pay-as-you-go: storage from $0.01/GB/mo, CDN delivery
from $0.005/GB, encoding free, $1/mo minimum, 14-day trial. Vendor calculator example (300 GB stored,
50 GB/mo traffic, 1 replica): $4.50/mo Standard tier, $3.25/mo Volume tier. A raw video store with a
player, not a marketing video platform. (Stapilo itself uses Bunny underneath.)

### 2.6 Social scheduling & link-in-bio

**Buffer** (buffer.com/pricing). Free: up to 3 channels, 1 user. Essentials **$5 per channel/month**,
shown as "$60 billed yearly"; Team **$10 per channel/month** ("$120 billed yearly"), unlimited users.
FAQ: annual billing gives a 20% discount, so the month-to-month rate is higher than the displayed
figure (≈$6 / $12 derived ⚠). Essentials marked "Recommended". A business with 3 channels
(Instagram, Facebook, LinkedIn) pays ~$15–$18/mo on Essentials.

**Later** (later.com/pricing). Displayed prices are yearly ("3 months free | 25% off"):
Starter $18.75 (1 social set = 8 profiles, 1 user, 30 posts/profile) · **Growth $37.50 — Most popular**
(2 sets, 2 users, 180 posts/profile) · Scale $82.50 (6 sets, 4 users, unlimited). Monthly billing
$25 / $50 / $110 — derived from the 25% line and confirmed by SocialPilot (Sept 2026) ⚠. Link in Bio
included. 14-day trial.

**Hootsuite** (hootsuite.com/plans). Plan cards show no prices; FAQ: "Paid plans start at $99 for a
Standard plan, $199 for a Professional plan, and range up to $399 for an Advanced plan." Reviews
(SocialPilot, Blotato Sept 2026 ⚠) say these are per user per month on annual billing. Standard 10
social accounts; Professional (most popular) unlimited. 14-day trial, no free plan.

**Linktree** (linktr.ee/s/pricing; figures read from page HTML).
Free $0 (unlimited links) · Starter $9 monthly / $7 annual · Pro $17 / $14 (remove branding, sell with
0% fees, mailing-list integrations) · Premium $35 / $30. Payout fee USD $0.25 per payout. Prices vary by
region.

### 2.7 Meta ads management tools (brief)

**AdEspresso** (adespresso.com/pricing). Starter $49/mo (ad spend up to $1,000/mo) · Plus $99/mo
(unlimited spend, up to 15 users) · Enterprise from $259/mo. No annual price shown. 14-day trial.

**Madgicx** (madgicx.com/pricing). Main plan "Pro Complete" — price shown only inside the app, scaled
by monthly ad-spend bracket (<$1K, $1K–2.5K, … $30K+); Tracking Pro add-on $49/mo; billing monthly,
quarterly or annual; 7-day trial. Third parties ⚠: ~$55/mo at the lowest bracket (Ryze AI, a rival);
PricingSaaS reports Pro Complete rose from $58 to $99/mo billed annually on 2026-01-01.

**Bïrch, formerly Revealbot** (bir.ch/pricing). Priced by monthly ad spend; slider default "up to
$10K": Essential shows "$49 $99 /mo" (which figure is current is not labelled ⚠), **Pro $99/mo — Most
popular**, Enterprise custom. Annual −20%. 14-day trial.

---

## 3. Analysis — what a typical small knowledge business realistically pays

"Small knowledge business" = a coach, course creator, consultant or expert with 1–5 people, running
paid ads to pages, webinars or calls, and teaching or selling online.

| Group | What they realistically buy | Monthly billing | Annual billing |
|---|---|---|---|
| Pages / funnels | Leadpages Pro → Grow, or Unbounce Build; ClickFunnels if they want the whole funnel tool | $29–$99 (ClickFunnels $97) | ~$23–$79 (ClickFunnels $81) |
| Website (if separate) | Squarespace Core / Webflow Basic / Wix Business | $25–$40 | $15–$25 (Wix shown annual only) |
| Live webinars | WebinarJam Basic (500 attendees) or Zoom Webinars | $89–$99 | $67–$79 |
| Automated / evergreen webinars | EverWebinar or eWebinar Level 1 | $99–$199 | $84–$99 |
| Booking | Calendly Standard (solo) to Acuity Standard | $12–$34 | $10–$27 |
| Ticketing | No subscription; fees per sale | Eventbrite ≈10% of a $50 ticket; Tito ≈6.5%; Luma 5% + Stripe or $59/mo (annual) + Stripe | — |
| Video hosting | Vimeo Standard or Wistia Business | $41 (Vimeo); Wistia monthly not shown | $25–$79 |
| Social scheduling | Later Growth or Buffer Essentials (3 ch.) | ~$15–$50 ⚠ | $15–$37.50 |
| Link-in-bio | Linktree Pro | $17 | $14 |
| Meta ads tool (if any) | AdEspresso Starter/Plus or Bïrch | $49–$99 | similar (AdEspresso shows no annual) |

**Two illustrative stacks** (our arithmetic on the figures above; ticketing excluded because it is
fee-based; ⚠-derived figures carried as such):

- **Lean stack, monthly billing:** Leadpages Pro $29 + Zoom Webinars $89 + Calendly Standard $12 +
  Vimeo Starter $20 + Later Starter $25 ⚠ + Linktree Starter $9 + AdEspresso Starter $49 =
  **$233/mo**.
- **Typical "webinar funnel" stack, monthly billing:** Leadpages Grow $99 + WebinarJam Basic $99 +
  EverWebinar $199 + Acuity Standard $34 + Vimeo Standard $41 + Later Growth $50 ⚠ + Linktree Pro $17 +
  AdEspresso Plus $99 = **$638/mo**.
  Same stack on annual billing: ~$79 ⚠ + $79 + $99 + $27 + $25 + $37.50 + $14 + $99 ≈ **$460/mo**
  (paid up front, mostly as yearly lump sums).

Without the ads tool the typical stack is ~$539/mo monthly or ~$361/mo annual; without automated
webinars ~$440/mo monthly.

**Observations useful for the pricing case**

1. **Webinars are the most expensive single delivery category**: $89–$99/mo for 500 live attendees and
   another $99–$199/mo for evergreen. A business that wants both live and automated webinars pays
   ~$190–$300/mo for webinars alone on monthly billing.
2. **Page builders split in two**: cheap site builders ($12–$40) that are not conversion tools, and
   conversion/funnel builders ($99–$197 at the "most popular" tier). Knowledge businesses running ads
   tend to need the second.
3. **Booking, link-in-bio and social scheduling are cheap individually** ($10–$50 each) but add up to
   ~$40–$100/mo together.
4. **Fees, not subscriptions, are the cost of ticketing**: Eventbrite takes ~10% of a $50 ticket;
   Squarespace takes 5–7% of digital/membership sales on its lower plans. A flat-price platform beats
   these at volume.
5. **Most vendors now hide the monthly-billing number** (Wix, Wistia, Hootsuite, Later, Luma, Cal.com,
   Leadpages annual) and push annual prepay at 14–40% off. Comparisons should state which billing
   basis is used; monthly billing is the like-for-like comparison for a month-to-month SaaS.
6. Against Stapilo's packages (stapilo-packages.md): the delivery-side tools for the **Webinar Funnel**
   job alone (pages + live + automated webinar) cost $29–$99 + $89–$99 + $99–$199 ≈ **$217–$397/mo**
   on monthly billing, before email marketing, CRM or checkout, versus Stapilo's $109. For
   **Coach & Consultant** (booking + pages), booking $12–$34 + pages $29–$99 ≈ $41–$133 before email.
   For **Creator & Audience** (video + social + link-in-bio), $20–$41 + $25–$50 ⚠ + $9–$17 ≈
   $54–$108 before newsletter. Email/CRM costs are in the other research files and must be added for
   a full comparison.

---

## 4. Sources (all checked 2026-10-25)

Official pricing pages:
- Leadpages — https://www.leadpages.com/pricing
- Unbounce — https://unbounce.com/pricing/
- ClickFunnels — https://www.clickfunnels.com/pricing
- Carrd — https://carrd.com/pro
- Framer — https://www.framer.com/pricing
- Webflow — https://webflow.com/pricing
- Wix — https://www.wix.com/plans
- Squarespace — https://www.squarespace.com/pricing
- Zoom Workplace — https://zoom.us/pricing
- Zoom Webinars — https://zoom.us/pricing/webinar
- Zoom Events / Sessions — https://zoom.us/pricing/events
- WebinarJam — https://home.webinarjam.com/pricing
- EverWebinar — https://everwebinar.com/pricing
- Demio — https://demio.com/pricing
- Livestorm — https://livestorm.co/pricing
- WebinarGeek — https://www.webinargeek.com/pricing
- ClickMeeting — https://clickmeeting.com/pricing (prices not readable); ClickMeeting knowledge base article (last updated 2024-08-01) — https://knowledge.clickmeeting.com/?p=8883
- eWebinar — https://ewebinar.com/pricing
- StreamYard — https://streamyard.com/pricing
- Riverside — https://riverside.com/pricing (served as a staging version)
- Calendly — https://calendly.com/pricing
- Acuity Scheduling — https://acuityscheduling.com/signup.php
- Cal.com — https://cal.com/pricing
- SimplyBook.me — https://simplybook.me/en/pricing
- Fresha — https://www.fresha.com/pricing (served in GEL)
- Eventbrite — https://www.eventbrite.com/organizer/pricing/
- Tito — https://ti.to/pricing
- Luma — https://luma.com/pricing
- Vimeo — https://vimeo.com/pricing
- Wistia — https://wistia.com/pricing
- Bunny Stream — https://bunny.net/pricing/stream/
- Buffer — https://buffer.com/pricing
- Later — https://later.com/pricing/
- Hootsuite — https://www.hootsuite.com/plans
- Linktree — https://linktr.ee/s/pricing
- AdEspresso — https://adespresso.com/pricing/
- Madgicx — https://madgicx.com/pricing
- Bïrch — https://bir.ch/pricing

Third-party sources used only for ⚠ figures:
- Framer monthly prices — https://siter.io/framer-pricing
- Zoom Webinars tiers — https://www.costbench.com/software/webinar-software/zoom-webinars/price-history/
- ClickMeeting entry prices — https://capterra.com/p/157063/ClickMeeting/ ; https://www.softwareadvice.com/lms/clickmeeting-profile/
- Livestorm credits/free tier — https://easywebinar.com/blog/livestorm-pricing/ ; https://pricingsaas.com/companies/livestorm/diffs/2026W10
- Fresha USD — https://pabau.com/blog/fresha-pricing/ ; https://www.costbench.com/software/salon-spa/fresha/
- Later monthly — https://www.socialpilot.co/insights/later-pricing
- Hootsuite billing basis — https://www.blotato.com/blog/hootsuite-pricing ; https://www.socialpilot.co/insights/hootsuite-pricing
- Leadpages annual — https://revenuegeeks.com/software/leadpages/pricing
- Madgicx — https://www.get-ryze.ai/blog/madgicx-pricing-2026 ; https://pricingsaas.com/companies/madgicx/diffs/2025Q4